Different Between Public Relations and Corporate Social Responsibility (journal chapter 1)

Corporate social responsibility and public relations are nowadays reference points in the communicational and image activity of companies within the context of communities where they operate. 

Both concepts refer, each in its own representative way, to the way in which organizations choose to communicate with the categories of public involved in their activity. While public relations propose to build and maintain a long term positive image, reputation and popularity of the company.

So that all categories of public have a most transparent and clear vision of the company and its activity, corporate social responsibility intends to meet various social problems facing the communities where the company operates in order to help improve their quality of life. 

Corporate social responsibility was a phenomenon that easily spread in developed countries because its necessity was understood both by the companies initiating such programs and by the beneficiary communities, considering that a company has the duty to support the community, to be its “good citizen” and neighbor. 

Naturally, there were skeptics who claimed that this type of activity was but a public relations instrument meant to improve the image capital of the company and its financial performance.